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  • Is Unilever providing value to their Indian customers? In what ways? Consider the four types of utility when forming your answer.
  • Considering the competition Unilever is receiving from Procter & Gamble and other companies, in what creative ways could Unilever change their Wheel detergent product offering to differentiate it from competitors’ offerings?
  • What principles should be used to determine if a product is a good fit for a BOPM market? Are there products that should not be offered to BOPM consumers? Should this issue be decided by marketers, governments or consumers?
  • Is it ethical for marketers to try to make money off people who are living at a subsistence level? Should companies only market their products to people in certain income classes? What factors should a marketer take into consideration when trying to answer these questions?