What is the difference between Customization and Mass customization? Explain.
Read the article “Mass Customization at Hewlett-Packard: The Power of Postponement” and answer the questions below.
- What is the difference between Customization and Mass customization? Explain.
- How would you design the product and the process to enable Mass Customization? Explain with examples.
- Can mass customization be applied in the context of a Service? Explain with examples.
Response should be detailed; length of your response – minimum 1 page; single spaced. You should not be copying and pasting sentences from the article. Understand the concepts from the article and provide responses in your own words.
If you use terms such as “modular” or “postponement” in your response, you should clearly explain what they mean.
Provide your response in a Word document and upload it on Canvas. Include your name in the document and also in the file name.