The name of the company is Kenya Electricity Generating
Specifically focus on the culture and cultural exchange of the country.
For the culture, review the web site http://geert-hofstede.com/ or similar resources to compare the cultural differences between the US and the company in your project. Identify the cultural differences and consider the cultural exchange.
In addition, research and choose the best distributions method: Product/Market, Pricing, and Positioning.
To Review: Write a 1000 word, APA style paper entitled “Strategic Audit”
In your paper Identify the following:
- Cultural differences
- Cultural exchange
- Distribution Methods
In your paper include a title sheet and 2-3 references.