TTC Marketing Plan Discussion

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1) Explain in your words what a Marketing Plan is and why it is important to a business. 

Use at least three terms/concepts from chapter 2.  Bold and underline the terms and put the chapter and page number next to it. Example:  term Ch. 2 p.35

2) Pretend you needed to create a new product.  What product would you want to create?  Why? 

Use at least three terms/concepts from chapter 6.  Bold and underline the terms and put the chapter and page number next to it.

3) Who do you think would buy this product?  Why? 

Use at least three terms/concepts from chapter 7.  Bold and underline the terms and put the chapter and page number next to it.

4) What is an Executive Summary?  Why is important?  Do you write it before or after you create a marketing plan? Explain?