Taft College Marketing Tesla Case Study

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Read the Tesla Case attached. Analyze the case by answering three or more of the following five topics and indicate which ones you are responding to:

1. Is there an advantage to being a first mover?  What drawbacks are there to pursuing first-mover advantage?  Is Tesla pursuing a first-mover advantage with their product launches?

2. Which product, or products, should Tesla focus on? What justifies your recommendation?

3. Is the tight association of Elon Musk to Tesla beneficial or problematic?  Under what conditions might you change your assessment?

4. Is Tesla a technology or automobile firm and does the distinction matter?

5. The Tesla Semi is geared toward a very different audience than the rest of Tesla’s lineup.  How should Tesla’s marketing strategy differ for the Semi?

Write a Case Study Response (answering these questions in your essay response,