Strategic Marketing Speaker Note Power Point Presentation

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For the final portfolio project, you will create a professional presentation (using MS PowerPoint) that the CEO has asked you to share with the Board of Directors of your chosen institution. For this portfolio project, you will develop a strategic marketing plan; assessing the organization’s environment, identifying the consumer market, developing a mission and vision statement, summarizing quality initiatives, developing a plan for marketing the organization, and creating a monitoring measurement metric, to ensure future success of the organization.

The project will consist of the visual representations of the following elements:

  1. An introduction of the organization
  2. A mission and vision statement
  3. A SWOT analysis identifying the organizational competencies and strategic advantages
  4. Identification of the consumer, key stakeholders, and market
  5. A summary of a marketing direction for the organization (e.g., expansion of a service or new program)
  6. Recommendations for monitoring performance measurements to ensure the success of the organization’s strategic plan.