RHC Marketing Discussion
Prompt: The purpose of this paper is to describe the use of consumption journals. This exercise enables students to not only observe and record their own consumption habits but also to explore the social and psychological factors that may be influencing their and others’ purchase decisions. Furthermore, the greatest benefit is that they enjoy the learning process. Students should acquire a sound understanding of how consumers search for, purchase, and use products and services. Furthermore, students should also be exposed to the social and psychological influences on these behaviors. Finally, to have garnered the most benefit, students should understand how to integrate the theoretical concepts into their real-world experiences.