Purdue University Global Marketing Discussion

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Topic: The Supplier and the Business Market

In the simulation and ASG CSR database you read about the different product lines that ASG carries.

  • What kinds of products or raw materials would be needed for the product line you chose, and why? Are these materials in line with the company’s mission and objectives?
  • What type of buyer-supplier relationship would you create based on your text’s eight categories (pp. 208–209), and why?
  • Are there any existing products that might be adaptable for sale to businesses or industry? Explain.
  • Once you have made your initial post, comment on classmates’ responses keeping in mind the mission, objectives, and standards of ASG.