Purdue Global University Marketing Presentation

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Application to Course Objectives:

Understand how implementation of marketing research can lay the foundation for a successful marketing strategy for businesses

Learn how to use analytical techniques to test hypotheses and generate marketing recommendations • Understand how marketing research techniques can be used with empirical data to understand market segments and design effective new products.

For this, you will be analyzing data in the form of data tables. This data comes from an actual segmentation study that was conducted for a skin care and beauty product company that was interested in developing a line of natural products. Some of the details have been changed to protect client confidentiality. Instruction for slides is below: