MGT 200 SNHU SMART Goals Social Media Marketing Table

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Complete this template by replacing the bracketed text with the relevant information. First fill in the “Goal Aspects” column in the table below. Then enter your SMART goal in the space provided.


SMART Aspect


Goal Aspects


Be clear and concise:

  • Who: You! Will anyone else help you?
  • What: Be specific! Details, details, details.
  • Where: Is there a specific place (or virtual place)?
  • Why: What’s your motivation?

[Insert text.]


Numeric (e.g., 9, ½) or descriptive (e.g., full, complete, have certificate in my hands)

How much? How many?

How will I know when the goal has been achieved?

[Insert text.]


Are you willing to do this?

Are you able to do this?

[Insert text.]

Relevant *

How does this relate to your life?

How does it align with your broader goals or your company’s broader goals?

[Insert text.]


Is this a short-term goal (e.g., one day, two weeks, three months)?

Is this a long-term goal (e.g., one year, five years, ten years)?

Add a calendar date!

[Insert text.]


* In the text, R is referred to as “realistic.” Different sources use different words for each aspect of this acronym.




[Insert your SMART goal here.]