Marketing Worksheet

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First, go to the following social media link (Reddit discussion for first-generation college students) and read the comment thread at least once. Once you enter the discussion, click on the blue box titled “View Entire Discussion (67 Comments)” so that you can read the entire comment thread.

First-Generation College Students: How Do You Cope? (Links to an external site.)

Next, read through the comment thread and use the following open coding worksheet to identify and document at least three (3) emergent themes (open codes) that you identify in the conversation thread (the posted user comments). Your coding process should start at the beginning of the comment thread. Be sure to include a memo that reflects what the codes tell you and what your personal reflections are about the comments.