Marketing Management Discussion

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Topic: Global Market Adaption and Forecasting Demand

Before a product can be created, the marketer must determine if there is a demand for the product as well as how much of a demand, based on customer needs and wants. If sufficient demand does not exist, the company might invest a lot of money in developing a product that no one actually purchases. There are many products that have been unsuccessfully launched in the past with insufficient and inaccurate demand forecasting. .

  • Based on Smith & Armstrong’s data (table 3.3, p. 74), how would you change a food product of your choice for a global consumer?
  • Forecast the demand for the food product you changed above. What type of data would you be looking for and how would you obtain it?


Statista (2019). Retrieved from

U.S. Labor Department (2019). Bureau of the Census: International database. Retrieved from