Marketing
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Select one (1) company from any of the following companies that were mentioned in the case study and answer the two (2) questions below: 1. Grand Hyatt 2. Foodpanda 3. Deliveroo 4. GrabFood
(a) Analyse and discuss how the selected company has implemented or could carry out any two (2) of the following three (3) components of holistic marketing, namely integrated marketing, internal marketing and performance marketing, to improve its business and increase its revenue.
(b) Using the same company you have analysed in Question 1(a) above, briefly describe two (2) customer relationship management strategies that could be used to build loyalty and cultivate long-term relationships with customers.
