Market Segments

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Companies use different resources to learn more about the specific market segments they plan to target. Using the resources, search for information using a zip code of your choice. Some options to consider include Beverly Hills 90210, Las Vegas 89101, Miami Beach 33139, or Manchester, NH, 03101. First, enter your chosen zip code to access information about that area. Review the information provided about the area.

Describe the attributes of the segments in your area and what strategies marketers should use if they were trying to reach someone in this area.

Here are a couple of different resources that you can use to aid in your research for this discussion topic:

US Census Bureau: https://factfinder.census.gov/faces/nav/jsf/pages/community_facts.xhtml

Claritas Zip Code Lookup: https://claritas360.claritas.com/mybestsegments/#zipLookup

Community Lifestyle and Diversity Information: http://webapps-cdn.esri.com/Apps/location-strategy-for-business/#/insights