Goal Setting Framework

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Goal-Setting Framework

The first of six steps of performance management consists of goal
setting, as detailed in Chapter Three. Assume that you work for the Los
Angeles Tribune, a large but struggling newspaper publisher with
distribution throughout the Los Angeles region. Various problems have
arisen that need to be addressed:

  • The cost of paper is rising
  • The cost of distribution is rising
  • Circulation revenue is down
  • Advertising revenue is down, largely due to free online listings offered by Craigslist and other online advertising services
  • Customers are largely in the 40+ age range
  • The current number of employees cannot continue to be supported if revenue continues to shrink

You have been selected by the CEO to construct a goal-setting
framework that focuses on three of the six issues above. In your APA
formatted two- to three-page paper, include a goal statement for each of
the three issues you’ve chosen and describe the corresponding
strategies, tactics, activities, measures of success, and goal
measurements you recommend. Support each with your rationale, citing the
textbook as necessary, and be sure to provide specific examples within
the activities section. In addition to your two to three pages of
written content, a title page and reference page are required. 

For this assignment, it is possible to make reasonable assumptions
regarding the organization’s economic situation and business climate. Be
sure to specifically mention any such assumptions that you are making
within your paper