Ferris State University Marketing Discussion
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•https://www.knowablemagazine.org/article/society/2019/power-brands-conscious-and-unconscious
How much you think branding impacts what you buy – what products can you tell from a competitor if the brand
was removed (example – coffee, sneakers, car)
What products do you still buy that your parents bought
Do you believe Amazon and store brands will change consumer preference
