ECOM 322 Saudi Electronic University Social Media Marketing Discussion
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FORUM DESCRIPTION
Determining return on investment for marketing campaigns has gotten tougher with the advent of multi-channel marketing and the rise of the mobile platform. Adidas and iProspect have teamed up to determine where their marketing efforts are most effective.
The Full Value of Mobile Marketing
1. Of the mobile users who clicked on the store locator, what fraction did iProspect estimate entered a physical store?
2. What did iProspect determine to be the worth of each individual store locator click?
What implications did this have for return on investment?
3. Why did iProspect increase the average order value per visit from its initial amount?
What were the amounts? …………………………………………………… Use this cover page for answers please
