Differences in Advertising Campaigns Inside and Outside China Paper

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The nature of this ‘Critical Paper’ is such that you should be able to review and examine relevant literature such as academic journals, text books, research papers, various data bases and online sources, magazines and other published material in both the general and the specific areas related to the topic that you are researching. By comparing and contrasting various expert opinions, research data and previous findings, and sourcing relevant theory, you should be able to construct a theoretical framework within which you can critically analyse and discuss existing research to draw your own ideas, inferences and conclusions and ultimately answer the research question you have identified at the outset of this project. Answering this research question is the overall aim of your research.