crm assignment

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Assignment: In this assignment you will learn skills needed to discern good news from bad and become a more critical consumer of news and information by analyzing how academic research is presented in the media.

The process of learning these skills is just as an important as “the right answer.” Hence, the critical reflection in prompt #10, carries as much weight as your conclusion in prompt #9.

To complete this assignment:

Step 1. Read these instructions and watch instructional video. Carefully follow the Helpful Hints below.

Step 2. Search the web for a news story in the popular media within the last 12 months that discusses a particular research study of interest to you. You are going to determine how well the media story covers the research it purports to discuss. Be sure that your media story is covering actual research. (Please do not get articles from sources like “Science Daily.”

Also be sure that you can find the corresponding original research.

Step 3. After you have read the news article, access the original, scholarly research referenced in the media story.

Step 4. Download the Module Written Project Submission template. Keep the prompts and keep my bold font. Type in your answers using regular font. Do not include my helpful hints from the instructions.


  • Format your submission as 1.5 space, Times New Roman 12 pt. font, one-inch margins on all sides.
  • Citations are in APA format.
  • Submit through the “Written Project” link on Canvas only. I do not accept emailed submissions.
  • Submit as Microsoft Word document or .pdf only.
  • Submit your completed assignment by 11:59 pm the day the Written Project assignment is due. Your Written Project is late and not accepted after that date and time. Submit your completed Written Project any time before the specified due date/time. I do not accept late submissions.
  • Recent headline (within the last 12 months)
  • Correct use of APA format
  • Working hyperlinks to both the media and scholarly publications
  • Media and research articles are summarized correctly pointing to methodology and findings
  • Spelling. I refuse submissions with two or more spelling errors or word confusion (for example, “their,” “they’re” and

Module 1 Written Project

Research the Headlines

Helpful Hints

1. Headline (5 points)

What is the headline?

1. Type as a hyperlink exactly as written with capitalization, bold font etc.

Including capitalization and bolding are important because they emphasize the word. You will provide a brief analysis of this point in your Critical Reflection in #10 below.

2. Cite using correct APA format. Review APA formatting. You can use resources such as Owl Purdue (Links to an external site.) for APA format information. You can use resources such as Owl Purdue (Links to an external site.) or the UNCW Library website for Citations and Bibliography Help (Links to an external site.) for APA format information. The UNCW Library website also contains online citation management tools for APA format such as Citation Builder (Links to an external site.) and KnightCite (Links to an external site.).

2. Identify and Describe Media Source (10 points)

1. What was the source.

2. Research the publication. Is this publication liberal or conservative? Is the publication geared toward young people, senior citizens? Describe any political affiliations etc.

3. Beyond the Headline (10 points)

1. What if you did not read beyond the headline, what would you conclude?

2. Now read beyond the headline, does the article agree with the headline? How well does the headline reflect the story? Compare headline to the contents of the media story.

4. Link to the original research was Provided (5 points)

When reporting on research in the media, it is good practice to tell the reader (i) where the study was published, and (ii) who carried it out, preferably with direct links to both pieces of information (Forgan, 2014).

1. Does the media article provide a link to the original work is published and the original research?

2. Why do you think it important to provide the link to the original research?

5. Access the Original Research (10 points)

1. Type in the title of the original scholarly book/article using correct APA format. Review APA formatting. You can use resources such as Owl Purdue (Links to an external site.) for APA format information or other sites such as Citation Builder (Links to an external site.)

2. Is the original research article published in a professional, peer-reviewed publication? How do you know?

6. Identify the Central Research Question from the Original Research (10 points)

1. Identify the central research question.

2. Provide quote from article that identifies the central question(s) of the research.

7. Results of Original Research (10 points)

1. Identify the results from the research.

2. Provide quote from article that supports your determination.

8. What did the researchers conclude? (10 points)

1. Identify the conclusions from the research.

2. Provide quote from article that supports your determination.

9. Determine if the Headline reflects the Conclusion of the Researchers (15 points)

1. Compare what is written in the media article with what is written in the original research. Was the headline accurate?

2. Would you change the headline? Explain. Does the headline imply causality when only correlation was concluded?

10. Critical Reflection (15 points)

1. Explain how you chose the headline. Did you do a search on your area of interest or did you search for a generic story on science? Explain.

2. How you found the scientific article? What database did you search?

3. What is the purpose of a headline? Is the purpose of a headline to reflect the research accurately or to motivate someone to open the article? What role do advertisements that sponsor the media platform play?

4. Did your headline emphasize any word(s) with bold or capitalization? This is important because emphasizing certain words shapes our cognitive orientation before we even read the story. Were any words capitalized for emphasis, if so which? Why do you think that is? Does this emphasis create a stigma or create a stereotype? For example, are the words “Mentally Ill” capitalized in a story about excessive video game playing?

5. Additional thoughts?