Create a new product that will serve two business
Write a 750-1,000-word paper that describes your product,
explains your strategy for entering the markets, and analyzes the potential
barriers you may encounter. Explain how you plan to ensure your product will be
successful, given your market strategy.
Include an introduction and conclusion that make relevant
connections to course objectives.
Prepare this assignment according to the APA guidelines found in
the APA Style Guide, located in the Student Success Center. An abstract is not
This assignment uses a grading rubric. Instructors will be using
the rubric to grade the assignment; therefore, students should review the
rubric prior to beginning the assignment to become familiar with the assignment
criteria and expectations for successful completion of the assignment.
You are required to submit this assignment to LopesWrite. Refer
to the directions in the Student Success Center. Only Word documents can be
submitted to LopesWrite.
I am attaching the rubric and template for the paper. My thoughts are: on a product -a dog collar that buzzed or alerted every time your dog was chewing on something they weren’t supposed to, a dog collar with anti-chew censor technology. Strategy: partner with Petco and Barkbox company, barriers and strategy for success: the needs and costs for adequate research and development to ensure a safe product would need to be balanced, perhaps different strategies need to be used for different sized dogs, need to get National Veterinarian Association approval of the product. It could possibly come with a mobile app that tracks the dogs movements and sends alerts if your dog enters a part of the house that he/she shouldn’t. This is just an idea I had, if you can come up with something different- let me know.