Consumer Behavior Discussion
I need help with a Marketing question. All explanations and answers will be used to help me learn.
This week you were assigned to read Chapter 7 in the text. https://www.blackwellpublishing.com/content/hewstonesocialpsychology/chapters/cpt7.pdf
There was also a link (https://www.youtube.com/watch?v=5Gtio4V1L3o) you had listed as one to watch which depicted an example of a Public Service Announcement (PSA) in Hong Kong by Volkswagon. The video depicts an example of an attempt to change consumer attitudes about texting and driving.
This week I want you to find a video clip, print advertisement, or other form of example of an attempt to change consumer attitudes towards a product. A successful discussion post will contain the following:
1. A link to the video clip, a pasted version of the print advertisement, or some other method for each of us to view the selected example you will be discussing.
2. You must give a short description of the product, manufacturer, and date of publication for the example.
3. 7-5 (Chapter 7 of the text, pp. 138-144) describes Attitude Change Theories and Persuasion. Which approach is your example using? (A successful answer will include the approach, a short description of it, and then supporting information about HOW it is being used in your example).
4. How effective (in your opinion) is this attempt to change consumer attitudes of the product? (Do not just tell me – very effective. A successful answer will include supporting information about why you believe it is or is not an effective attempt).