CBU Public Relations Campaign Corporate Advertising Strategy Question

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  1. Watch the following videos from BP YouTube Channel: BP’s Commitment to America (Links to an external site.), BP fuels America. America fuels BP (Links to an external site.), Gulf Stories: Local Seafood (Links to an external site.), Global Flavor — Pensacola, FL (Links to an external site.), and BP’s commitment to Jobs in America (Links to an external site.)
  2. Based on what you have learned from Chapter 17, discuss how Public Relations Campaign and Corporate Advertising are reflected in this case and whether the strategies are effective.