CBU Public Relations Campaign Corporate Advertising Strategy Question
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- Watch the following videos from BP YouTube Channel: BP’s Commitment to America (Links to an external site.), BP fuels America. America fuels BP (Links to an external site.), Gulf Stories: Local Seafood (Links to an external site.), Global Flavor — Pensacola, FL (Links to an external site.), and BP’s commitment to Jobs in America (Links to an external site.)
- Based on what you have learned from Chapter 17, discuss how Public Relations Campaign and Corporate Advertising are reflected in this case and whether the strategies are effective.
