AD715 W8 Discussion

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Weeks 7 & 8 (select and review ONE of the following articles):

1. 10 Principles of Modern Marketing, Lewnes A., MIT Sloan Management Review, 2019 Spring

2. Marketing in Five Dimensions, Ransbotham S., MIT Sloan Management Review, 2015 Fall

3. Turning Strategy Into Results, Sull, D., MIT Sloan Management Review, 2018 Spring

4. How to Value a Company by Analyzing its Customers, McCarthy D., HBR 2020 January-February

discuss these two of the following questions:

  • Explain the model of competitive advantage and economic value created, and the causality among value, cost, and price
  • Explain how companies are planning to increase their intrinsic value

300 words, no plagiarism, need reference, APA style